SEM

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SEM

-Get Found on Google, Yahoo & Bing with paid ads

-Google Adwords

-Yahoo & Bing Ads

-Search Partners

Clicks VS Impressions

-Cost Per Click & Cost Per Thousand Impressions

Keyword Analysis

-Find out which keywords perform best

-Some keywords are searched more often than others

Search Engine Marketing

Get found on Google, Yahoo, Bing and other search engines with paid ads. This type of internet marketing is called SEM or Search Engine Marketing. Search Engine Marketing is and are Sponsored Ads. SEM paid ads are the first three listings at the top of the page. They also appear on the right hand column of search results.

SEM ads only appear on a specific search engine you purchased ads on. If you only purchased SEM sponsored ads from Google Adwords, then you will only appear on Google searches and Google Search Partners websites. If you want to appear on Yahoo and Bing searches, you must purchase Yahoo and Bing Ads separately.

Google Search Partners are other websites that display Google Ads. For example, Pandora.com has a section designated soley for Google Ads. This section is normally on the right hand column towards the middle.

Above is an example of SEM (Search Engine Marketing). SEM ads appear in the area outlined in pink. Outlined in blue is the Ad logo that accompanies every SEM ad.

Google Adwords

Google Adwords are paid ads that appear only on Google searches and Google search partners.

Above is an example of Google Adwords. Your ads appear in the areas outlined in pink.

Yahoo & Bing Ads

Yahoo and Bing Ads are paid ads that only appear on Yahoo and Bing searches and Search Partners. With Bing Ads you appear on both Yahoo and Bing.

Above is an example of Bing Ads. Your ads appear in the areas outlined in pink.

Clicks VS Impressions

CPC (Cost Per Click) is exactly what it sounds like. Each click costs money. The cost per click depends on the keyword. The level of competitiveness for each keyword plays a role in the cost per click. Low, medium and high are the levels of competitiveness. The cost per click is also determined with bids. Someone can bid to pay more than the existing cost. Hence, raising the cost per click for that keyword.

Impressions are ads that were seen but not clicked on. Impressions appear on Google Searches. CPM (Cost Per Thousand Impressions) are ads that can only be viewed and not clicked. CPM ads do not appear on Google Searches. Instead, they appear on Google Search Partners websites.

Search Networks use CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions). A Search Network is. This option can display ads on Google searches and Google Search Partners websites. Display Networks use CPM (Cost Per Thousand Impressions). This option does not display ads on Google searches. Instead, ads are displayed on Google Search Partners websites. Search Networks with Display Networks use CPC and CPM ads. This option charges per click and not for impressions.